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By: Catherine Frompovich | Activist Post

When is the word “natural” misleading in advertising?  That’s the basis for a lawsuit filed August 25, buy cialis 2016 against General Mills, stuff maker of the brand Nature Valley Granola Bars, health who label their products’ packages with the words “Made with 100% NATURAL whole grain OATS.”  The lawsuit was filed by Beyond Pesticides, Moms Across America, and Organic Consumers Association using the Richman Law Group [1] in Washington, DC, citing the District of Columbia’s Consumer Protection Procedure Act.

Glyphosate, a key herbicide chemical active in several commercial and agricultural herbicides, has been found in General Mills’ natural granola bars.  Since when is a man-made toxic chemical considered natural?  So, three consumer groups filed a lawsuit and rightfully so, I think.

Jay Feldman, Executive Director of Beyond Pesticides, says

Glyphosate cannot be considered ‘natural’ because it is a toxic, synthetic herbicide.

Identified by the World Health Organization (WHO) as a carcinogen, it should not be allowed for use in food production, and certainly not in food with a label that suggests to consumers that the major ingredient –oats– is 100% natural, when it is produced with and contains the highly hazardous glyphosate.

Glyphosate [1] is highly toxic, although it does not come under the category of an organophosphate [2]—one of the most serious types of herbicides causing central nervous system damage.

In March 2015 the World Health Organization‘s International Agency for Research on Cancerclassified glyphosate as “probably carcinogenic in humans” (category 2A) based on epidemiological studies, animal studies, and in vitro studies. [3, 7]

Zen Honeycutt, Founder and Executive Director of Moms Across America, offers this:

As a mother, when I read “100% Natural” I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a “reproductive effector” which “can cause liver and kidney damage” and “digestive effects.” It is unacceptable that Nature Valley granola bars contain any amount of this chemical.

Jay Feldman, Executive Director of Beyond Pesticides, says

Glyphosate cannot be considered ‘natural’ because it is a toxic, synthetic herbicide.

Identified by the World Health Organization (WHO) as a carcinogen, it should not be allowed for use in food production, and certainly not in food with a label that suggests to consumers that the major ingredient –oats– is 100% natural, when it is produced with and contains the highly hazardous glyphosate.

Glyphosate [1] is highly toxic, although it does not come under the category of an organophosphate [2]—one of the most serious types of herbicides causing central nervous system damage.

In March 2015 the World Health Organization‘s International Agency for Research on Cancerclassified glyphosate as “probably carcinogenic in humans” (category 2A) based on epidemiological studies, animal studies, and in vitro studies. [3, 7]

Zen Honeycutt, Founder and Executive Director of Moms Across America, offers this:

As a mother, when I read “100% Natural” I would expect that to mean no synthetic or toxic chemicals at all. Glyphosate is a toxic chemical that the EPA recognizes as a “reproductive effector” which “can cause liver and kidney damage” and “digestive effects.” It is unacceptable that Nature Valley granola bars contain any amount of this chemical.

Even if crops are not Roundup Ready® seeds, numerous crops can be and are sprayed during what’s called a “staging” process prior to harvest using glyphosate and/or glufosinate as a crop desiccant, which I talk about in my new book, Eat to Beat Disease, Foods Medicinal Qualities. Toxic chemical residues have been found in those crops post-harvest and in the processed foods they are made into.  Is that what’s happening with General Mills granola bars?

According to the Press Release from Moms Across America,

The lawsuit alleges that, when marketing Nature Valley products, General Mills misleads and fails to disclose to consumers of the use and presence of glyphosate and its harmful effects. Plaintiffs are asking a jury to find that General Mills’ “natural” labeling is deceptive and misleading and therefore a violation of law, and require its removal from the market.

Furthermore,                                                            

 A study released in early 2016 finds that glyphosate can cause changes to DNA function resulting in the onset of chronic disease, including diabetes, obesity, and Alzheimer’s disease.

How “natural” do you want your food?